International Expansion Trends In Public Relations Tourism: SWOT Overview
Keywords:
Public Relation, Tourism, SWOT AnalysisAbstract
The background of this paper is to express views on public relations (PR), which is usually only considered as a liaison between an organisation and the community. These international promotions should be designed to communicate the value and excellence of the product to a global audience while understanding and appreciating the cultural diversity and consumption habits in each market. It can be concluded that international expansion in Public Relations (PR) involves expanding and adapting an organisation or company's communication and public relations strategy to reach and interact with audiences in different countries and cultures. This research method uses a descriptive qualitative approach, which aims to provide an overview of a problem, symptoms, facts, events, and reality broadly and deeply that relies on data in the form of text.
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